Privacy Policy

1. Overview

Heyjayde ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This policy explains what we collect when you visit or order from our website, how we use it, and the rights you have. We process personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

• Order details: your name, delivery and billing address, email and phone number.
• Payment information: processed securely by our payment provider — we do not store full card details on our servers.
• Account information: details you provide if you create an account or sign up to our newsletter.
• Technical data: IP address, browser type, device information and pages visited, collected through cookies and similar technologies.

3. How We Use Your Information

• To process, fulfil and deliver your orders.
• To respond to enquiries and provide customer support.
• To send order confirmations, shipping updates and, where you have opted in, marketing emails.
• To improve our website, products and service.
• To prevent fraud and meet our legal obligations.

4. Legal Bases for Processing

We process your data on the bases of performance of a contract (to fulfil your order), your consent (for marketing), our legitimate interests (to improve and secure our services), and compliance with legal obligations (such as tax and accounting records).

5. Cookies

We use essential cookies to operate the site and keep items in your basket, and optional analytics cookies to understand how the site is used. You can manage or disable cookies through your browser settings; disabling essential cookies may affect site functionality.

6. Sharing Your Information

We share data only with trusted service providers who help us operate the business — payment processors, delivery carriers, email and hosting providers — and only as needed to provide their service. We may also disclose information where required by law. We never sell your personal data.

7. Data Retention

We keep personal data only as long as necessary for the purposes set out above, including to satisfy legal, accounting and reporting requirements. Order records are typically retained for six years in line with UK tax law.

8. Your Rights

Under UK data protection law you have the right to access, correct, delete or restrict the processing of your personal data, to object to processing, to data portability, and to withdraw consent at any time. To exercise any of these rights, contact us using the details below.

9. Data Security

We use appropriate technical and organisational measures to protect your data, including encrypted connections (SSL) and restricted access. No method of transmission over the internet is completely secure, but we take reasonable steps to safeguard your information.

10. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with a revised effective date.